SEO Services

Search Engine Optimization (SEO) includes tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Our SEO services include the following:

  • On Page Checks

    • Updating Page Titles and Meta Descriptions

    • Check for duplicate content

    • Site Usability QA

    • Identify and remove HTML characters in page titles and meta descriptions

    • Add and Confirm Social Links work

    • Optimize H1 tags

  • Back End

    • Verify Googlebot is able to your site

    • Identify redirect chains and minify

    • Google Tag Manager Setup

    • Check geolocation of hosting server

    • Update any security patches needed

    • Install Extension Tools

    • Alt Image Tags Update

    • Add Schema tags

  • Setup Google Search Console

    • Create XML Sitemap

    • Create HTML Sitemap

    • Monthly Error Review

    • Verifying site in Google Search Console

    • Video and Image sitemaps

    • Identifying and fixing Crawl issues

    • Web Server analysis and reporting

    • Optimization of robots.txt

  • Analytics

    • Confirm products register in Analytics

    • Confirm eCommerce working in Analytics

    • Set up Event Tracking and Conversions in Analytics

  • Research

    • Review site for keyword density

    • Review Product tags, categories and keywords

    • Review page flow and user drop off rates

    • Review and benchmark current SEO rankings, traffic and conversion rates

    • Review and benchmark current site performance and load time

    • Establish a Life Time Value per customer

    • Keyword research to identify which keywords are ‘almost there’ and have high traffic volume

    • Competitive Analysis

    • Identify Backlink Opportunities

    • In Depth Site Analysis for site issues

    • Offer suggestions on landing pages to increase conversion rate with different offers

  • Local SEO Setup

    • Google my Business profile setup and optimization

  • Site Integrity

    • Identify and remove 404 pages

    • Monitor performance of site load speed

  • SEO Migration

    • Data Migration

      • Blog Migrations

      • Product Migration

      • Transfer SEO Updates

    • Transfer Link Juice

      • Add canonical Redirects for similar pages

      • Identify and crawl all old site pages and choose new landing pages if URL changed

      • Implement 301 Redirects based on URL changes

      • Identify Inbound links and preserve landing pages