SEM Services

Search Engine Marketing (SEM) is the collection of tactics and mediums marketers can use to advertise to their audience on search engines with paid ads on a pay-per-click (PPC) basis. Our SEM services include the following:

Google Ads

  • Add Data layer to product pages for Google Shopping Campaigns

  • Create XML for Google Shopping Campaigns

  • Create Branded Campaigns

  • Create campaigns for targeted landing pages

  • Create multiple AdGroups based on landing page keyword choices

  • Create multiple ads for each AdGroups

  • Generate extensive keyword list for each AdGroup

  • Create optimized bid strategy for each target demographic

  • Identify highest conversion times of day to up bid on

  • Identify highest converting geolocations to up bid on

  • Constant reworking of keywords and ads

  • Adding location, site links and call extensions

  • Adjusting budget for maximum ROI

  • Identifying best advertising method

  • Test Ads

  • Display and Re-targeting Ads

  • Message Extensions

  • Display Graphic Design

    • Set up Cart Abandonment re-targeting